Essense leverages AI to convert qualitative feedback and competitor reviews into actionable insights, facilitating product roadmap prioritization and enhancing customer adoption. It tailors the roadmap precisely to address customer preferences and compares products against competitors for identifying growth opportunities. Additionally, Essense offers AI-driven customer persona interactions and integrates seamlessly with platforms like App Store, Google Play, Amazon, Zoom, Twitter, and HubSpot, ensuring comprehensive data analysis for informed decisions.